Our story
In 2017 the adventure started with Native Barbershop – a place where men not only got a new look, but also found the confidence to be the best they could be. What started as a small barbershop in the Netherlands quickly grew into a meeting place for men who understood the value of craftsmanship and self-care.
After 8 years of experience, hard work and feedback from thousands of customers, Native GroomingDriven by the same passion for precision and performance, we decided to take our expertise in beard and hair care to the next level. Native Grooming is the result of our search for powerful, no-nonsense products that support your ambitions. We believe that every man has the right to radiate invincible confidence. No compromise, only the best care for the man who expects more from himself.
From barbershop to grooming brand – Native Grooming is the evolution of a vision, born from the desire to help men define themselves, not only in style, but also in how they feel.
Boost Your Confidence
At Native Grooming, we’re all about enhancing your look so you feel invincible every day. When your hair is perfect and your grooming is on point, you exude confidence and are ready to conquer the world. We create every product with the intention of not just making you look better, but also making you feel better. It’s not just about how you look, it’s about how you feel when you walk out the door with a smile and the confidence to take on anything.
Experience you can feel
At Native Grooming, hair is more than just a product to us. It’s in our DNA. Originally started as a barbershop in the Netherlands, we know exactly what works and what doesn’t. Each of our products is the result of years of hands-on experience and craftsmanship, designed to deliver the performance and styling you expect from true professionals. Because when your hair looks its best, you automatically radiate the same confidence.